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Privacy Policy

INLINEMARKET OY, FINNISH BUSINESS ID: 2866708-5
Updated: 12th May 2025
Contact: contact@qova.ai

 

1. Scope

This Privacy Policy informs you how Inlinemarket Oy as a data controller process your personal data. This Privacy Policy governs the processing of personal data collected through our digital properties, including customer portals, websites, the Qova platform, and related services. It applies to all end-users, clients, prospects, and stakeholders who interact with our systems and submit data directly or indirectly.

Privacy policy

2. Categories of Data Collected

We collect and process the following categories of personal and technical data:

  • Basic identifiers: full name, customer number, username, preferred language.

  • Contact details: email address, phone number, and postal address.

  • Professional data: information related to company representatives and their roles.

  • Marketing preferences: direct marketing opt-out choices and subscription settings.

  • Event-related information: registration data, invoicing details, and any information provided when registering for events hosted by us.

  • Contractual and service history: including past and present agreements, orders, communication logs, payment records, and any voluntarily provided information.

  • Technical and device data: IP addresses, device identifiers, cookies, browser types, operating systems, session metadata, and network logs collected through digital interaction with our platforms.

3. Legal Grounds for Processing

We process personal data based on the following grounds:

  • Legitimate Interests: For data analytics, CRM systems, B2B marketing, and product development.

  • Consent: Specifically for cookies, personalized advertising, and communications.

  • Contractual Obligations: For fulfilling our commitments when you register or use our services.

4. Purposes of Processing

We process personal data for:

  • Customer Relationship Management: To manage communication and obligations related to customer relationships.

  • Service Delivery: To handle orders, invoicing, and event participation.

  • Personalization: To tailor our digital services and content based on usage data.

  • Marketing: To manage marketing preferences and deliver personalized content.

  • Platform Improvement: To ensure security, diagnostics, and usability through technical data.


 

5. Cookies

We use cookies and similar technologies to enhance functionality, analyze user behavior, and support targeted marketing. These tools help us improve the user experience and serve relevant content. Some tracking is performed by third-party services such as Google Analytics. You can manage your cookie preferences via your browser settings or on-site privacy controls.

6. Data Subject Rights

You have the right to:

  • Access your personal data held by us

  • Request corrections or updates

  • Request deletion of your data where applicable

  • Restrict or object to specific types of processing

  • Withdraw your consent where processing is based on consent

  • Lodge a complaint with a supervisory authority if you believe your rights have been violated

Requests should be submitted to: contact@qova.ai

7. Data Security Measures and Retention

We apply layered security protocols to protect personal data against unauthorized access, alteration, or loss. Key measures include TLS-encrypted data transmission, role-based access control (RBAC), multi-factor authentication, intrusion detection systems, regular vulnerability scans, and automated patching. Access to systems processing personal data is restricted to authorized personnel based on operational necessity, and subject to periodic review and approval.

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting obligations and is deleted once the applicable retention or claim period has expired..

8. Third-Party Processors

Some data processing is outsourced to certified sub-processors. These vendors are contractually bound by Data Processing Agreements (DPAs) that define their obligations regarding data protection. We ensures that all processors meet equivalent technical and organizational safeguards.

External links on our website lead to third-party domains which operate under their own privacy frameworks. We encourage users to review the privacy policies of any external sites or services before sharing any personal information.


9. International Data Transfers

We primarily stores and processes personal data within the European Union. However, some of our service providers and cloud infrastructure partners may store or access data from the United States or other jurisdictions. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to maintain a level of data protection consistent with EU standards.

10. Amendments

We reserve the right to modify this Privacy Policy to reflect changes in legal, technical, or operational frameworks. Updated versions will be posted on our website with the effective date noted.

For inquiries regarding this policy or our data handling practices, please email: contact@qova.ai