budget optimizer
Allocate the budget where it performs. Automatically.
Maximize your LinkedIn Ad budget, with more efficient usage.
Qova Budget Optimizer is a LinkedIn Ads automation tool. It pools your campaign budgets into a single group and reallocates spend daily to the campaigns delivering the best results on the metric you define. Budget distribution stays aligned with performance without manual adjustment.
Budget Optimizer
01
Budget follows performance without manual work
The algorithm analyzes campaign performance daily and reallocates the group budget to top performers. Campaigns delivering stronger results receive more spend. Campaigns that underperform receive less. The shift happens automatically on every daily run.
02
Constant monitoring becomes unnecessary
Once an optimization group is active, budget reallocation runs every day without intervention. No daily check-ins, no spreadsheet tracking, no manual adjustments between campaigns.
03
Performance stays visible across the group
Group-level totals and individual campaign breakdowns are available in the same view. Switching between them shows how the budget is distributed and which campaigns are driving results across any time range you set.
The logic behind the allocation.
The metric you choose shapes every decision
Each optimization group runs against one metric: CPC, CPA, CPL, CPE, or cost per complete video view. The algorithm distributes spend based on performance against that metric specifically, not a generic score.
Budgets pool into one shared resource
Each campaign's maximum budget contributes to a group total. The algorithm treats that total as a single resource to distribute, not as a set of fixed per-campaign allocations. This is what makes daily reallocation possible.
The algorithm responds to updated parameters
If your strategy changes, the group settings are applied on the next daily run. The algorithm does not carry forward assumptions from previous configurations.
Built to distribute spend where it counts.
Five optimization metrics
Choose from CPC, CPA, CPL, CPE, or cost per complete video view. The algorithm runs against that metric specifically.
Budget pooling across campaigns
Campaign budgets combine into a shared group pool. The total is redistributed daily based on performance.
Daily automatic reallocation
Once active, the optimization group runs every day without manual intervention.
Group and campaign level monitoring
View combined group performance or individual campaign breakdowns side by side. Set default timeframes of 7, 14, or 28 days, or use a custom date range.
Maximum Delivery and Cost Cap support
Budget Optimizer is built for Maximum Delivery and Cost Cap campaigns. These bidding types give the algorithm the flexibility it needs to shift spend across the group.
Combine with,
Bid Recommendations
Budget Optimizer handles Maximum Delivery and Cost Cap campaigns. Bid Rcommendations covers manual bidding campaigns, monitoring daily spend, and recommending precise bid adjustments to achieve the lowest possible CPC. Use both to manage every campaign type in your account.
See what your LinkedIn Ads data actually tells you.
Try it with your own data. All solutions are included from the start.