See how your campaigns perform over time.

Your performance at glance.

Qova Performance Insights is a LinkedIn Ads reporting tool. It gives you two views: an Advertising Overview for regular health checks across selected campaigns, and a Full Report for granular breakdowns by campaign, campaign group, or individual creative.

What changes when you use

Performance Insights

Campaign health is readable at a glance

The Advertising Overview surfaces the metrics that matter most across selected campaigns in one place. Switching between metric categories shows reach and impressions, clicks and cost, video performance, or conversions and leads without digging through raw data.

Results become explainable when they need to be

The Full Report breaks performance down by campaign, campaign group, or individual creative. The column categories you add shape the analysis. Engagement metrics, conversion data, and cost per result are all available in the same view.

The impact of optimization decisions becomes visible

Changes made elsewhere — audience exclusions, bid adjustments, budget reallocations, scheduling changes — show up in performance data over time. Performance Insights is where those results become readable as a pattern rather than a one-off data point.

The logic behind the reporting structure.

Two views serve different purposes

Advertising Overview is built for speed. Full Report is built for depth. Switching between them does not require changing tools or exporting data to a separate report.

Metric categories keep the view focused

Both views use the same category structure: default metrics for baseline performance, cost, and click metrics for efficiency, video metrics for content performance, and conversion and lead metrics for down-funnel results. The category you select determines what the view shows.

Creative-level breakdown connects ads to outcomes

In the Full Report, viewing by individual creative shows which specific ads drive results. That connection is visible without manually cross-referencing LinkedIn Campaign Manager.

Make your work visible.

Combine with,

The full LinkedIn Ads solution set.

Performance Insights shows the results. The rest of the solution set shapes them. Audience Analyzer, Funnel Insights, Bidding Analyzer, Budget Optimizer give you the tools to act on the data.

Learn more

See what your LinkedIn Ads data actually tells you.

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